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Fascinating post from another forum (Read 3531 times)
macca
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Fascinating post from another forum
Dec 22nd, 2005, 9:43am
 
This post makes some excellent points:

"I started at AEFA with the same thoughts you seem to be having - Get licensed, leave and take over the world. I think there are some things you may not be considering or that you do not know, which isn't criticism, I thought the exact same way. There's really more info you need to give or maybe think about yourself to get better responses.

-What do you want to accomplish by getting your licenses?

Your licenses let you sell product. If you don't want to do what it takes to SURVIVE with everyone else that sells you may think about forgeting the licenses and go RIA, depending on what it is you want to do. I don't know where you would even take your licenses because no brokerage is going to pay costs associated with holding licenses of a producer not having met production levels or having a book of business.

-What is your background? What are you going to do for clients?

You sound as if you think the training at AMEX will provide you with knowledge to do something. My question would be what do you want to do? And what do you think AMEX does or will teach you?

Let's start with who AMEX is. They are IDS Life Insurance. Before changing their name to something that sounds nice like every other life insurance company has done they did the same thing all life insurance companies do. Analyze and make recommendations on how to fit their products into a client's life. And like most insurance companies, they are good at it. They want you to sell product. Your plans lead to recommendations of specific product. Which leads me to...

-What is it you envision the training to be?

They are going to teach you how to sell that plan and that product. They will not teach you how to compare products, give advice on things you do not make a profit on, basically how to be a financial planner. Your business card will not say financial planner.

Let me digress for a moment and share an experience which I will tell you may very well be different at other AEFA offices, but may help to clarify my point on training -

My branch taught me how to sell Variable insurance as an investment to anyone that could afford it, and having no background who was I to argue. Sounds excellent, tax shelter, insurance to meet the savings goal if you die. And while they can afford it why not give them $1M even if they need 1/3 the coverage because the cost per thousand of coverage is cheaper.

What they did not teach me were alternatives, how to decide whether or not the insurance covered a permanent need or temporary need, how much was needed. The printout the analyst created tells you that. They don't teach how to offer more than one option, they teach how to present the plan and overcome objections. How to sell. I took the time look into it at FPA meetings and starting the CFP courses and know a little more about VULs, enough to be dangerous I'd say. I know when they might be appropriate, how they might not be. I know now it's the most expensive type of insurance and why. But I didn't know then and was selling it and personally I think that is probably a great way to be sued and lose a career if what you make yourself out to be is an independent professional.

Point is they won't teach you a lot in 6 months. The business is fake it until you make it and produce in the meantime.

-What level of income is acceptable?

When I did self study it was pay for your own materials and pay AMEX for licensing fees (around $1500). That three-thousand is quickly half, spread over what, 2-3 months?, less depending on how long you take to complete licensing. I spent three months, $1500 income over 3 months. Is that acceptable to you considering you want to start a family? Have they told you what the average first year advisor makes? In Detroit it is near $20,000. But that's average, you get what you put in, and by your own admission you aren’t willing to work the hours they tell you it takes to make it. Six months down the road your AEFA leads are gone. Where will your income come from then if you aren’t putting in the hours to create leads?

-Do you plan to walk in to AEFA with clients or expect to get most from their leads.

I'm sure they probably told you first year they expect you to get around 10 from them, 10 from your natural market, and 10 from referrals / prospecting / etc. Prospecting takes time and $, convincing people who know you to give you money can be difficult especially if you haven't been in the business, calling the types of leads given to new recruits (recycled is what they call them) takes time to find ones that will bite. Unless you are walking in with clients and aren't prepared to spend the next 3 years doing those hours then I don't know if it's the best time to start that career. I didn't meet 1 person that had been there less than 3 years that wasn't a phone jockey and working 60 hour weeks that didn't bring their client base over from another career."

continued......
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BLUEBOX SAYS: "MACCA IS RIGHT ABOUT A LOT OF THINGS!!"&&
 

 
macca
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Re: Fascinating post from another forum
Reply #1 - Dec 22nd, 2005, 9:44am
 
continued......

"Are you comfortable calling people whose names are passed to every new person that walks through AEFA's doors for years? Their leads are recycled every 3 months, information about when, where, etc, stripped. 95% of the time it is a cold call to someone how checked a box on a credit card statement 3 years ago and has heard from 8 ‘advisors’ in the meantime. 200-300 dials a week. New people do not get the good leads, those are bought by the independent producers. What about going to businesses and asking if you can do fishbowls for business cards and cold calling those people? That is where your AEFA leads are coming from and again, not a knock against them, leads are only leads and theirs are probably comparable if not better than what you'll find elsewhere, but if you aren't committed to being on the phone and working those hours then your income won't be from AEFA leads."

http://www.financial-planning.com/wwwboard5/messages/11008.html
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BLUEBOX SAYS: "MACCA IS RIGHT ABOUT A LOT OF THINGS!!"&&
 

 
macca
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Re: Fascinating post from another forum
Reply #2 - Aug 4th, 2006, 9:24am
 
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BLUEBOX SAYS: "MACCA IS RIGHT ABOUT A LOT OF THINGS!!"&&
 

 
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Re: Fascinating post from another forum
Reply #3 - Aug 18th, 2006, 12:38am
 
These posts have been very interesting. Especially how new advisors are expected to get in new business.
I feel really sorry for these advisors. I mean cold calls for heavens sake, harrassing your natural market.
I will not take any friend or family as clients. Okay there was one exception...I did take one friend who was referred to me from a client of mine who my friend went to med school with, who did not know we were friends. I made an execption because I took care of all the members of their group.
It would make me very uncomfortable to be that involved with my friends' money. I keep my personal and professional separate. I don't let my personal doctor become a client. I can't imaging having to harrass my social circle for business. I never have. I networked with other professionals and got out in the market and got known. My partner and I started out with 11K to invest in our business and worked like dogs. 12 hour days 7 days a week for months. We started hiring people after the first year.
It took 3 years to break 6 figures in income.
I did not take a vacation in those 3 years.

We never cold called, never used our "natural market"
This advisor position can't be a very good opportunity if you have to get your buddies to sign up in order to stay alive.
I don't know many professionals who have to harrass their families to scare up business.
I can't imaging a Lawyer cold calling
...hey want some legal services.....
or phone his pals.... Hey Joe didn't you want to sue someone?...
Or a Doctor... hey Dad feeling sick I got some great new medical products I could use on you....
A CPA... Gee bro can I count your beans... Grin
CPAs have cold called before in the olden days, usually to businesses that needed accounants.
From the examples in these posts the whole approach to marketing these guys use seems cheesy and dated.

I can also not imaging having to work in a profession with so little knowledge of what the heck I was doing. The State Board of Accoutancy will not let you even sit the CPA exam without putting in the audit hours. Yet it seems these guys if you can pass the 7 & the 66...
(Which I have taken and passed when my partner toyed with the idea of doing advising, LPL approached us. It wasn't for us, I felt it would compromise our objectivity. He agreeded its not a good idea.)
...and just start selling to anybody that will talk to you, you can call yourself a Financial Advisor. You don't even have to know anything about finance! Wow! it's a mind bender.
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macca
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Re: Fascinating post from another forum
Reply #4 - Oct 30th, 2006, 4:42pm
 
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BLUEBOX SAYS: "MACCA IS RIGHT ABOUT A LOT OF THINGS!!"&&
 

 
MINvarPORTwiz
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Re: Fascinating post from another forum
Reply #5 - Oct 31st, 2006, 11:39am
 
accountant certainly hit the nail on the head ---- amp is an absolutely awful play to 'work', where work should mean slave away and cold calling -- though they don't call it that. U also forgot the part about standing around costco on saturday afternoons trying to get people to stop for a 'quick minute' so U can harass them later -- little do they know that their names will eventually wind up in GHQ's data base of 'leads'  - the calls will never ever stop!!

As to training, well I guess every real FA has to start someplace, and as a proactical matter passing the exams is NOT A SUBSTITUTE for having real world experience. The only classes you will get is how to overcome call reluctance, countering objections, sounding interested on the phone. The classes amount to this, plus the financial planning they do is largely related to household budgeting -- which usually comes down to "My goodness, look how much money you spend on eating out! Now if we can forgo this experience to once a quarter at my favorite place -- which is usually some place like a Chili's or Bob's $6 steaks -- then you can afford to buy my disability policy".

Plus U R required to BUY your own financial plan -- wouldn't you think that would be a part of your real training? NOPE -- its a profit center. Personally I would NEVER EVER approach family / close friends for business -- how cheesy can U get!
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